Coaching

The era of AI-augmented endurance coaching is here. New tools don’t just collect data—they intelligently interpret, adapt, and learn, helping data-driven coaches and athletes to refine their training.

Over a century of training and racing, coaches and athletes have continually experimented with the balance of volume and intensity. Today’s best practices look to maximize both a high volume of training and a small but potent dose of high-intensity work.

The timely combination of running facilities and stopwatches gave running a leg up on other endurance sports, inviting more structured training and innovation.

The early European cycling scene was convinced that more miles and more racing made champions. By the 1980s, a new generation of pros was redefining the goal and the roadmap to get there.

Coach Joe Friel recounts the relatively short history of endurance sports to identify the athletes and coaches that influenced how we train and race today.

A panel of endurance sports coaches presents opportunities and threats for the future of coaching.

Over his long tenure at CTS, Jim Rutberg has seen the coaching profession evolve amid an ever-growing industry. He identifies best practices for coaches, individually and collectively.

This comprehensive guide includes tips and conversation starters to help coaches walk their athletes through this digital Wild West.

Mike Norton leaned into his love of crunching numbers and applying science to differentiate his coaching services and offer more value for athletes.

Athletes who want to train and compete in multiple sports require a different approach to training, and to have their expectations managed.

Expect the emergence of artificial intelligence and new tech to accelerate potential for the business and execution of coaching.

As pro athletes redefine the limits of performance, coaches are continually refining their strategy and leading a collaborative effort.

The backstory of SWAP Running attests to the value of curiosity, naivety, and a good dose of grit. David and Megan Roche channeled their love for the sport into a coaching business with a reputation for winning.

Supporting performance at the highest level will cost you time and money. Coach Joe Friel shares a balanced approach to the high-stakes game of working with pro athletes.

Learn how to help female athletes reach their potential with the latest knowledge from a stellar cast of experts and coaches.