Polarized Training Pathway
In collaboration with Dr. Stephen Seiler, the “father of polarized training,” we have curated everything you need to know about the 80/20 training method.
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Coaching > Business of Coaching
What Coaches Can Do to Be Relevant in 10 Years
Over his long tenure at CTS, Jim Rutberg has seen the coaching profession evolve amid an ever-growing industry. He identifies best practices for coaches, individually and collectively.
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Refining Process & Product for a Thriving Coaching Business
Mike Norton leaned into his love of crunching numbers and applying science to differentiate his coaching services and offer more value for athletes.
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The Future of Coaching Has Never Looked So Good
Expect the emergence of artificial intelligence and new tech to accelerate potential for the business and execution of coaching.
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13 // Coaching Elite Athletes
As pro athletes redefine the limits of performance, coaches are continually refining their strategy and leading a collaborative effort.
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Are You Ready to Step Up to Coaching Pros?
Supporting performance at the highest level will cost you time and money. Coach Joe Friel shares a balanced approach to the high-stakes game of working with pro athletes.
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How to Attract Athletes to Use Your Coaching Services
Today’s coaches enjoy a greater demand for services and steeper competition for clients. Choose a direction for your business and be patient in getting there.
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The Craft of Coaching, Live Q&A: How to Expand Your Coaching Services
Most coaches have additional expertise to offer their athletes as services, but there’s more than one way to grow your coaching business.
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The Role of Self-Awareness and Emotional Intelligence in Performance Psychology
Dr. Julie Emmerman joins Emma-Kate Lidbury to talk about the role that self-awareness and emotional intelligence can have in performance psychology.
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The Unexpected (But Highly Satisfying) Evolution of a Coaching Career
Coach Scott Saifer discusses what it takes to work with athletes who might lack ability or motivation, or both.
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How to Build a Beginner-Friendly Coaching Business
By coaching athletes of all levels and aspirations, Christine Schirtzinger has learned how to build a better business—and be a better coach.
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The Craft of Coaching Playbooks
These Playbooks are free downloads that augment the useful content in The Craft of Coaching with Joe Friel through deeper dives into specific aspects of coaching.
USA Cycling Coaching Quarterly Conversation, May 2022
Watch the recording of the May 6, 2022 Quarterly Conversation featuring Mike Ricci, on the business of coaching, and Jon Tarkington, on the state of coaching education.
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Joe Friel Live Q&A: The Business of Coaching, Motivating Athletes, Training/Life Balance
Coaches ask their questions during this recording of a live Q&A with coach Joe Friel. This event covered many topics including the business of coaching, motivating athletes, helping athletes reach difficult goals, and how to help athletes balance life and training.
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4 // The Business of Coaching
Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.
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Different Business Models for Coaching
Joe Friel explores the pros and cons of different options available to coaches, both online or face-to-face. Consider the quality of the service you deliver, the time investment, what it’s worth, and the level of expertise required.
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Build a Solid Platform for Growth
Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.
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Coach Philip Hatzis: From Training Camps to Training Coaches
When and why did you start a coaching business? I started the business in 2010 while at university. Initially, I was all set to go into the Army. However, Tri Training Harder took over. A couple of friends and I set up the business to get some work experience as we needed a summer internship […]
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Making Money as a Coach
Gordo Byrn used his racing career to build a coaching business. It started as a side gig to cover his racing habit, but, like many coaches, eventually he had to figure out how to turn a profit . . . and fast. Coming from the world of finance, Gordo brings a unique perspective to the business of coaching.
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