The Craft of Coaching

The Craft of Coaching is Joe Friel’s ultimate guide to becoming a better, more successful, and happier coach.

Drawing from his 40-year career as the world’s most trusted cycling and triathlon coach, Friel shares the lessons he learned about athlete performance, the athlete-coach relationship, mastering the business side—and how to make coaching more rewarding.

Follow The Craft of Coaching to accelerate your practice and save decades honing your craft.

Joe Friel’s guide for coaches is available to Coaching Essentials members and FREE to active, licensed USA Cycling Coaches. Please log in or join.

Latest

The Craft of Coaching with Joe Friel Module 4 The Business of Coaching

4 // The Business of Coaching

Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.
Coach Philip Hatzis coaching an athlete

Different Business Models for Coaching

Joe Friel explores the pros and cons of different options available to coaches, from 1-to-1 coaching to group coaching, both online or face-to-face, as well as online training plans. Consider the quality of the service you deliver, the time investment, what it's worth, and the level of expertise required.
Coach Philip Hatzis reviews a plan with another Tri Training Harder Coach

Build a Solid Platform for Growth

Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.

Making Money As a Coach

Gordo Byrn used his racing career to build a coaching business. It started as a side gig to cover his racing habit, but, like many coaches, eventually he had to figure out how to turn a profit . . . and fast. Coming from the world of finance, Gordo brings a unique perspective to the business of coaching.
Coach Gordo Byrn on a trail in the Grand Canyon

Finding the Value of Your Time

Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.

Marketing Your Coaching Business

Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
Racing shot of Frank Overton of FasCat Coaching

Frank Overton, FasCat Coaching

As FasCat Coaching grew, it opened a brick-and-mortar performance center and sold power meters. Once the market was saturated, Frank Overton took his business virtual and set his sights on coaching athletes nationwide.
FasCat Coaches riding on a gravel road

A Behind-the-Scenes Look at Marketing

Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.

Managing a Coaching Team

Mike Ricci of D3 Multisport started out with a goal of getting to 100 athletes. He quickly realized he was going to need to hire more coaches. He describes the mistakes he made early in his career and how he manages his business now.
Coach Mike Ricci coaching triathletes

Mike Ricci, D3 Multisport

As a business owner, Mike Ricci personally interviews prospective athletes so he can match them with the coach who is best-suited to help them reach their goals.

5 Nonnegotiables to Include in a Contract

A good contract positions your coaching business for growth by creating opportunity and defending against unforeseen threats. Use your contracts to clearly define expectations for members of your coaching team.