Videos

Coach Steve Neal helps athletes develop their respiratory systems to improve performance. Find out how the testing works, the limiters it exposes, and what you can do to start training your own breathing.

Rob Pickels shows us how to do mountain bike intervals based on Dr. Seiler's polarized training research.

Coach Melissa Mantak prioritizes communication with her athletes above all else, particularly in the onboarding process. Find out more about the different levels of coaching she offers at The Empowered Athlete, and how communication plays out.

Managing athletes requires time management skills. Coach Ryan Bolton balances the needs of his pro athletes, age groupers, and a team of coaches. He talks with Joe Friel about his screening process and the groundwork that goes into a positive athlete-coach relationship.

Over time, client retention comes down to two things: 1) the athlete's longevity in the sport, and 2) the coach's ability to evolve with the athlete over time. Coach Melissa Mantak talks about how coaches can equip athletes to pursue sports over a lifetime and the ever-growing tool box she has relied on to help two very different athletes over decades of training and racing.

More coaches are seeking partnerships with outside experts to better meet the needs of their athletes. Find out how these partnerships work best, giving even the "maverick" coach a competitive advantage.

Coach Ryan Kohler talks with Joe Friel about how to help athletes navigate the misinformation around nutrition by partnering with the right experts. Nutritionists commonly help athletes improve their daily diet, implement a fueling plan in the lead-up to race day, or address more significant lifestyle issues. The team effort is likely to pay off, both in terms of the athlete's performance and the coach's business.

Forever Endurance provides additional athlete services both by diversifying the coaching talent on their own team and by connecting athletes with experts outside the business. With more ways to deliver individualized training, coaches are well-positioned to reach more athletes.

Many coaches are happy to focus their energy on coaching, not running a business. Some coaches choose to outsource specific tasks like accounting, business management, and marketing. At Forever Endurance, co-owners Cody Moore and Grant Holicky have coaches lean into the services that an MBA and education program can provide.

Watch the recording of the May 6, 2022 Quarterly Conversation featuring Mike Ricci, on the business of coaching, and Jon Tarkington, on the state of coaching education.

Coaches ask their questions during this recording of a live Q&A with coach Joe Friel. This event covered many topics including the business of coaching, motivating athletes, helping athletes reach difficult goals, and how to help athletes balance life and training.

Head Coach Ryan Kohler shows the right way to do a Tabata Intervals workout, based on the research of Dr. Izumi Tabata, and when to do Tabata workouts during your season.