Joe Friel Launches Online Learning Experience, The Craft of Coaching, with Fast Talk Laboratories

Fast Talk Laboratories announces The Craft of Coaching with Joe Friel, a new online education experience to help endurance sports coaches become better, happier, and more successful.

The Craft of Coaching with Joe Friel logo

March 17, 2022 – Boulder, Colorado, USA – Joe Friel, the world’s most trusted personal cycling and triathlon coach, has launched a new online learning experience to help endurance sports coaches find more success. The Craft of Coaching is Joe Friel’s ultimate guide to becoming a better, happier, and more successful coach. Friel’s new guide is available free to licensed USA Cycling coaches and to members of the Coaching Essentials member level at Fast Talk Laboratories. See more at

Joe Friel is the internationally recognized author of best-selling books for athletes including The Cyclist’s Training Bible, The Triathlete’s Training Bible, Your First Triathlon, and many other guides. In The Craft of Coaching, Joe Friel shifts his focus to helping coaches. “Over the past 20 years, my books have helped millions of people discover a lifelong love of endurance sports and become better athletes,” he said. “By turning my focus to helping coaches, I hope to share my experience and leave a long-lasting mark on endurance sports. At this point in my career, I have no secrets. I want to help coaches become better coaches.”

Drawing from the experiences of his incredible 40-year coaching career, Friel shares the lessons he learned while becoming the world’s most trusted personal cycling and triathlon coach—and by tapping the experiences of modern-day master coaches.

The Craft of Coaching explores:

  • what makes a good coach and how to improve
  • the formula for athlete performance
  • getting more reward from coaching
  • Friel’s key lessons drawn from legendary and modern-day master coaches
  • developing a coaching philosophy and methodology
  • mastering the business of coaching
  • managing the athlete-coach relationship
  • how to map a season of training to unlock athlete potential
  • how to coach throughout each season to maximize adaptations
  • how to foster mental skills
  • specific guidelines for working with a variety of athletes, from men to women, juniors to elites

Friel taps highly respected coaches to share their expertise. The Craft of Coaching includes contributions from Jim Miller, Neal Henderson, Kendra Wenzel, Dean Golich, Frank Overton, Alan Couzens, Rebecca Gross, Dr. Andy Kirkland, Mike Ricci, Joe Gambles, Gordo Byrn, Grant Holicky, and many others—all sharing their experience on the topics they know best.

The Craft of Coaching is a new digital experience and shows Joe Friel as a teacher and mentor in a new light. In this online guide, Friel presents knowledge in digital formats like video, articles, live Q&A sessions, slideshows, and downloadables. Coaches who study The Craft of Coaching will have opportunities to participate in networking events with other experienced coaches and to participate in small-group Q&A sessions with Joe Friel and other experts and coaches.

The first three of 16 units of The Craft of Coaching are now available on New units will release about once a month and will explore a specific aspect of coaching. The Craft of Coaching is available free to licensed USA Cycling coaches through a partnership with Fast Talk Labs. Independent coaches and self-coached athletes can explore The Craft of Coaching through the new Coaching Essentials member level now available at

“I’m excited about this project because it’s exactly what I needed when I got my start in coaching,” continued Friel. “Coaching has come a very long way since then, and we’ve all learned some valuable lessons along the way. The Craft of Coaching series brings all that to you so you can experience a more rewarding and fulfilling career.”

“Joe Friel is a master coach, an accessible teacher, and a hero to athletes and coaches across the world,” said Fast Talk Laboratories CEO Trevor Connor. “I’m thrilled to make Joe’s knowledge and experience accessible to coaches and self-coached athletes in all sports.”

The Craft of Coaching is a rare treasure—a master’s gift of experience and expertise, an enduring legacy from Joe Friel to the endurance community. In The Craft of Coaching, Joe Friel holds back no secrets, offering his vast knowledge so that coaches can accelerate their practice and save decades honing their craft.

About Fast Talk and Fast Talk Laboratories

Fast Talk Laboratories is a new and fast-growing sport science and coaching knowledgebase and virtual training center from the creators of the Fast Talk podcast. Our Lab has sprung from the dynamic community of coaches, experts, and athletes of the Fast Talk podcast, originally hosted by VeloNews. We tap the most engaging experts in sports, sport science, and related fields to share knowledge and experience with our members. Our athlete members, coach partners, and listeners enjoy fascinating multimedia learning experiences including deep dive Pathways, live online events, personal coaching guidance, and access to a slate of world-class athlete services. We are the home of The Craft of Coaching with Joe Friel and a coaching development and education partner of USA Cycling. Fast Talk Laboratories is based in Boulder, Colorado. Learn more and join for free at

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