Coach Joe Friel

Joe Friel

Show Bio Hide Bio

Joe Friel is creator of The Craft of Coaching and one of the world’s most respected personal cycling and triathlon coaches.

Friel is cofounder of TrainingPeaks and the best-selling author of The Triathlete’s Training BibleThe Cyclist’s Training BibleFast After 50Going LongYour Best TriathlonThe Power Meter Handbook, and Your First Triathlon. His cycling and triathlon coaching platforms, Joe Friel Training and TrainingBible Coaching are among the most successful and respected in endurance sports.

Joe has trained endurance athletes since 1980, including national champions, world championship contenders, and Olympic athletes in triathlon, duathlon, road cycling, and mountain biking.

Friel’s philosophy and methodology for training athletes was developed over more than 40 years and is based on his strong interest in sport science research and his experience training hundreds of athletes with a wide range of abilities.

His expertise on endurance sports are widely sought and have been featured in such publications as VeloNewsBicyclingOutsideRunner’s World, Men’s FitnessMen’s Health, Masters SportsThe New York TimesTriathlete220 Triathlon, and many more.

Friel was an elite-certified USA Triathlon and USA Cycling coach and holds a master’s degree in exercise science. He conducts training and racing seminars around the world and provides consulting services for corporations in the fitness industry.


Coach Ryan talking with female athlete

What Drives or Limits Performance?

As a coach, you are in the business of addressing the weaknesses that stand in the way of the athlete’s goal. Because every athlete is unique, no two plans should ever be the same. Let’s take a look at how you can best create a specific and dynamic plan.
Coach and athlete on a training ride.

6 // Managing Athlete Performance

As a coach, helping your athletes achieve their performance potential is an important task, but it's rarely an easy one. In Module 6 of The Craft of Coaching, Joe Friel, together with several top coaches, share their experience on every aspect of this journey to peak performance.

Creating a Race Plan to Guide Training

Work with your athlete to create a race plan for the season—and then build your training plan from there, but remember there's plenty to factor in.

Troubleshooting Performance Plateaus

Joe Friel addresses the problems that athletes most commonly face en route to their goals: training plateaus, inconsistent training or lack of motivation, inadequate sleep, and prioritizing performance at the expense of health.