Coach Joe Friel

Joe Friel

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Joe Friel is creator of The Craft of Coaching and one of the world’s most respected personal cycling and triathlon coaches.

Friel is cofounder of TrainingPeaks and the best-selling author of The Triathlete’s Training BibleThe Cyclist’s Training BibleFast After 50Going LongYour Best TriathlonThe Power Meter Handbook, and Your First Triathlon. His cycling and triathlon coaching platforms, Joe Friel Training and TrainingBible Coaching are among the most successful and respected in endurance sports.

Joe has trained endurance athletes since 1980, including national champions, world championship contenders, and Olympic athletes in triathlon, duathlon, road cycling, and mountain biking.

Friel’s philosophy and methodology for training athletes was developed over more than 40 years and is based on his strong interest in sport science research and his experience training hundreds of athletes with a wide range of abilities.

His expertise on endurance sports are widely sought and have been featured in such publications as VeloNewsBicyclingOutsideRunner’s World, Men’s FitnessMen’s Health, Masters SportsThe New York TimesTriathlete220 Triathlon, and many more.

Friel was an elite-certified USA Triathlon and USA Cycling coach and holds a master’s degree in exercise science. He conducts training and racing seminars around the world and provides consulting services for corporations in the fitness industry.


The Craft of Coaching with Joe Friel Module 4 The Business of Coaching

4 // The Business of Coaching

Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.
Coach Philip Hatzis coaching an athlete

Different Business Models for Coaching

Joe Friel explores the pros and cons of different options available to coaches, from 1-to-1 coaching to group coaching, both online or face-to-face, as well as online training plans. Consider the quality of the service you deliver, the time investment, what it's worth, and the level of expertise required.

Making Money As a Coach

Gordo Byrn used his racing career to build a coaching business. It started as a side gig to cover his racing habit, but, like many coaches, eventually he had to figure out how to turn a profit . . . and fast. Coming from the world of finance, Gordo brings a unique perspective to the business of coaching.
Coach Kendra Wenzel consulting with her athlete at Cyclocross world championships

Modern Profiles in the Craft of Coaching: Kendra Wenzel

Wenzel Coaching is a Portland-based business co-founded by former pro cyclist Kendra Wenzel. Today she coaches athletes at the highest level of the sport and equips her team of coaches to work with a wide range of clients. Find out more about her winning formula and her commitment to growing the sport of cycling.
The Craft of Coaching with Joe Friel Module 3 Mapping a Season of Training

3 // Mapping a Season of Training

Anyone can make a training plan. But a good coach knows how to plan a season that unlocks an athlete's true potential. Joe Friel is joined by a full line-up of master coaches in this module that will expand your thinking.
Running Coach Arthur Lydiard hedcut

Profiles in Coaching: Arthur Lydiard

Legendary running coach Arthur Lydiard revolutionized the sport with his approach to periodized training. In the 1960 and 1964 Olympics, his athletes rose to prominence, putting his 100-mile training week on the radar of running coaches worldwide.
Process for Goal Setting and Season Planning

Onboarding New Athletes

Goal assessment and season planning are two details you must attend to in taking on a new athlete. Your coaching style, philosophy, and methodology factor heavily into both tasks.

How to Teach Sport-Specific Movement Patterns

Joe Friel outlines his method for analyzing sport-specific skills. After establishing a hierarchy to the movement patterns, he teaches athletes each subcomponent until mastery is achieved.