Fast Talk Laboratories Launches The Craft of Coaching with Joe Friel: Coaches’ Choice

The Craft of Coaching with Joe Friel: Coaches' Choice

Introducing an Exclusive Bundle of Top Content from the Acclaimed Craft of Coaching Series

October 25, 2023 – Boulder, Colorado, USA – Since 2021, The Craft of Coaching with Joe Friel has developed into the ultimate resource for coaches to become better, more successful, and happier. Drawing from his pioneering 40-year career as the world’s most trusted cycling and triathlon coach, Joe Friel shares his decades of coaching knowledge and key takeaways about the endurance athlete. 

Today marks the launch of The Craft of Coaching with Joe Friel: Coaches’ Choice — a bundle of the most popular articles and videos from the 14 modules within the series; including a star-powered panel of featured experts like Dr. Stacy Sims, Dr. Andy Kirkland, Jim Miller, Victoria Brumfield, Dean Golich, and Jim Rutberg.

Joe Friel, creator of The Craft of Coaching and cofounder of TrainingPeaks said, “I was excited about The Craft of Coaching series from the start because it’s exactly what I needed when I got my start in coaching. Over the past 20 years, my books have helped millions of people discover a lifelong love of endurance sports and how to become better athletes. By turning my focus to helping coaches, I hope to share my experience and leave a long-lasting mark on endurance sports.” 

Jim Miller, Chief of Sport Performance for USA Cycling, added, “It has been a dream of mine to do more to help develop the practice of coaching. This partnership with Fast Talk Laboratories and Joe Friel has allowed coaches to accelerate their practice and have a dramatic impact on the effectiveness of cycling coaching in America.” 

The Craft of Coaching with Joe Friel has been popular among endurance sports coaches because of the breadth and depth of crucial coaching topics. Fast Talk Laboratories’ partner TrainingPeaks, for example, has included module 4, The Business of Coaching, and its TrainingPeaks University coach education platform. Other popular topics in the Craft of Coaching series are coaching masters and female athletes, the psychology of athlete performance, and managing athletes & service providers.

Trevor Connor, CEO of Fast Talk Labs, added, “Producing The Craft of Coaching with Joe Friel and dozens of expert coaches has been an incredible journey. Having Joe as our North Star to guide us through 14 crucially important coaching topics has been an honor. Joe’s original vision for The Craft of Coaching, developed with his long-time publisher Renee Jardine, is now complete. We are pleased to highlight the guides that coaches found most helpful in our Coaches’ Choice bundle as we lay the groundwork for what comes next in coaching development and education.” 

The Craft of Coaching series has shared insights from Joe Friel’s extraordinary career as America’s first professional, personalized cycling and triathlon coach. This comprehensive library is a lasting legacy to guide professional development for endurance coaches for many years to come. 

About Joe Friel 

Joe Friel is the creator of The Craft of Coaching and one of the world’s most respected personal cycling and triathlon coaches. Friel is cofounder of TrainingPeaks and the best-selling author of The Triathlete’s Training BibleThe Cyclist’s Training BibleFast After 50Going LongYour Best TriathlonThe Power Meter Handbook, and Your First Triathlon. His cycling and triathlon coaching platforms, Joe Friel Training and TrainingBible Coaching are among the most successful and respected in endurance sports. His expertise on endurance sports is widely sought and have been featured in such publications as VeloNewsBicyclingOutsideRunner’s WorldMen’s FitnessMen’s HealthMasters SportsThe New York TimesTriathlete220 Triathlon, and many more. Friel was an elite-certified USA Triathlon and USA Cycling coach and holds a master’s degree in exercise science. He conducts training and racing seminars around the world and provides consulting services for corporations in the fitness industry.

About Fast Talk Laboratories  

Fast Talk Laboratories is a new and fast-growing training knowledge base for cyclists, triathletes, runners, and coaches. We tap the most engaging experts in training, coaching, and sport science to share knowledge and experience with our members. Our members are part of a vibrant community of science-minded athletes, coaches, and experts who seek to know themselves, to know the science, to understand the why behind the how, and to get more out of endurance sports. Our lab has sprung from the dynamic community of coaches, experts, and athletes of the Fast Talk podcast, originally hosted by VeloNews. We are the home of The Craft of Coaching with Joe Friel and a coaching development and education partner of USA Cycling. Fast Talk Labs is based in Boulder, Colorado. Learn more and join for free at   

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