The coaching business is full of opportunities. But how can coaches evaluate if adding camps, hiring assistant coaches, or offering new services will break even or add profit? This online course, “Financial Literacy,” shows coaches how to track financial health and forecast “what if” scenarios to project profit and see the future clearly.
By understanding the numbers underlying your coaching business, you can enjoy the stability, freedom, and growth that come with financial clarity.
You’ll learn how to:
- Streamline your money management with routines and best practices that keep you on top of your business finances year-round and in less time.
- Spot trends in your business health by turning a Revenue & Expense Report into a clear Profit & Loss statement—so you know which services or programs drive your bottom line.
- Understand your true take-home pay by calculating self-employment tax, income tax, and net income—beyond just looking at operating profit.
- See where your money is going by capturing and categorizing revenue and expenses the smart way.
- Visualize the future with scenario forecasting, based on specific business objectives.
- See the financial outcomes before you commit.
This course is designed by Alison Freeman, endurance coach, co-owner of NYX Endurance, and MBA graduate from UC Berkeley. Freeman is the creator of InsightCoachPro, a financial and planning tool designed specifically for endurance coaches. She brings her vast expertise to this course, making financial management feel less like bookkeeping and more like unlocking possibilities.
Whether you coach 10 athletes or 50, and whether you run camps, offer online programs, or just want to better understand your income, you’ll learn to see your business like a business pro: confident, clear, and ready for the next step.
How to Enroll
All USA Cycling courses are offered exclusively through USA Cycling’s online learning management system at learn.usacycling.org.
Questions? Contact Suzy Sanchez, Director of DEI and Membership Programs, at ssanchez@usacycling.org.
