Freeman co-founded NYX Endurance in 2020, ten years after taking up triathlon. NYX Endurance is a Boulder and San Diego based women-led coaching group dedicated to developing an endurance community, which empowers athletes to reach their individual and collective potential. Many of Freeman’s athletes are beginners or middle-of-the-pack age groupers, and she is well-versed in helping athletes find time for training, a mom and endurance athlete in her own right.
Freeman is a USA Triathlon Level II Endurance Certified Coach, with additional certifications from Ironman and TrainingPeaks. She brings to sport a Bachelor of Science in Engineering from Princeton, an MBA from UC Berkeley, and a passion for athlete education. She also frequently contributes to Triathlete.