Scaling Your Coaching Business
Explore ways to grow your coaching business by offering athlete services like testing, strength training, and sports nutrition.
Many coaches seeking to grow a profitable and effective coaching business are now offering a broad range of athlete services as a key way to differentiate their business. Our online course, “Scaling Your Coaching Business,” gives you practical strategies to retain athletes longer, improve performance outcomes, and help your business stand out in a crowded market. You’ll learn how to:
- Build and leverage a referral network of experts to expand your offerings like metabolic testing, strength training, and nutrition planning.
- Follow Coach Julie Young’s system for creating bundled offerings—like preseason athlete consults, monthly check-ins, and performance testing—that increase value and retention.
- Collaborate with nutritionists using screening templates, fueling plan tools, and messaging tips that align with your coaching values and support athlete health, performance, and habit change.
Whether you’re a coach with 5 or 50 athletes, this course gives you the tools to turn your coaching into a full-service, athlete-centered experience. Walk away with proven systems, expert-backed strategies, and service models that not only elevate your athletes—but drive long-term growth, retention, and revenue for your business.
How to Enroll
All USA Cycling courses are offered exclusively through USA Cycling’s online learning management system at learn.usacycling.org.
Questions? Contact Suzy Sanchez, Director of DEI and Membership Programs, at ssanchez@usacycling.org.