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Business of Coaching

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Jim Rutberg standing in front of Pikes Peak with his bike.

What Coaches Can Do to Be Relevant in 10 Years

Over his long tenure at CTS, Jim Rutberg has seen the coaching profession evolve amid an ever-growing industry. He identifies best practices for coaches, individually and collectively.

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Elite athlete Skye Moench running during a triathlon

13 // Coaching Elite Athletes

As pro athletes redefine the limits of performance, coaches are continually refining their strategy and leading a collaborative effort.

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Joe Friel kneels at the edge of an indoor pool to talk with an athlete in the water

Are You Ready to Step Up to Coaching Pros?

Supporting performance at the highest level will cost you time and money. Coach Joe Friel shares a balanced approach to the high-stakes game of working with pro athletes.

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USA Cycling Coaching Quarterly Conversation, May 2022

Watch the recording of the May 6, 2022 Quarterly Conversation featuring Mike Ricci, on the business of coaching, and Jon Tarkington, on the state of coaching education.

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