Coaching

Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.

As FasCat Coaching grew, it opened a brick-and-mortar performance center and sold power meters. Once the market was saturated, Frank Overton took his business virtual and set his sights on coaching athletes nationwide.

Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.

As a business owner, Mike Ricci personally interviews prospective athletes so he can match them with the coach who is best-suited to help them reach their goals.

Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.

Wenzel Coaching is a Portland-based business co-founded by former pro cyclist Kendra Wenzel. Today she coaches athletes at the highest level of the sport and equips her team of coaches to work with a wide range of clients. Find out more about her winning formula and her commitment to growing the sport of cycling.

Anyone can make a training plan. But a good coach knows how to plan a season that unlocks an athlete’s true potential. Joe Friel is joined by a full line-up of master coaches in this module that will expand your thinking.

Legendary running coach Arthur Lydiard revolutionized the sport with his approach to periodized training. In the 1960 and 1964 Olympics, his athletes rose to prominence, putting his 100-mile training week on the radar of running coaches worldwide.

Goal assessment and season planning are two details you must attend to in taking on a new athlete.

USA Cycling’s Jim Miller reviews everything a coach must take into account to prepare a training plan that cultivates both performance and longevity for the athlete.

Mary is in search of building a big aerobic fitness base for Ironman-distance racing. Ultimately, she has wants to qualify for Kona and she believes Alan Couzens is the coach who can help her make that dream a reality.

There’s plenty of information to gather when deciding whether to take on a new athlete. Coach Alan Couzens responds to Mary to learn more about her training history and lifestyle.

Athletes often underestimate the amount of fitness that they lose in tapering for, and recovery from, excessively frequent racing. This is especially true in Mary’s case where she is looking to make a significant jump in training load in order to properly prepare for the Ironman distance.

Get a better understanding of how Coach Alan Couzens plans to evolve Mary’s fitness and physiology in order to reach her season goal.