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Refining Process & Product for a Thriving Coaching Business

Mike Norton leaned into his love of crunching numbers and applying science to differentiate his coaching services and offer more value for athletes.

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Mike Norton sitting at a table with a cyclist, showing her data on a laptop.
Photo: Mike Norton

Mike Norton leaned into his love of crunching numbers and applying science to differentiate his coaching services and offer more value for athletes.

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