4 // The Business of Coaching
Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.
Different Business Models for Coaching
Joe Friel explores the pros and cons of different options available to coaches, both online or face-to-face. Consider the quality of the service you deliver, the time investment, what it’s worth, and the level of expertise required.
Build a Solid Platform for Growth
Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.
Coach Philip Hatzis: From Training Camps to Training Coaches
When and why did you start a coaching business? I started the business in 2010 while at university. Initially, I was all set to go into the Army. However, Tri Training Harder took over. A couple of friends and I set up the business to get some work experience as we needed a summer internship while […]
Making Money as a Coach
Gordo Byrn used his racing career to build a coaching business. It started as a side gig to cover his racing habit, but, like many coaches, eventually he had to figure out how to turn a profit . . . and fast. Coming from the world of finance, Gordo brings a unique perspective to the business of coaching.
Finding the Value of Your Time
Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.
Marketing Your Coaching Business
Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
A Behind-the-Scenes Look at Marketing
Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.
Managing a Coaching Team
Mike Ricci of D3 Multisport started out with a goal of getting to 100 athletes. He quickly realized he was going to need to hire more coaches. He describes the mistakes he made early in his career and how he manages his business now.
Mike Ricci, D3 Multisport
As a business owner, Mike Ricci personally interviews prospective athletes so he can match them with the coach who is best-suited to help them reach their goals.
5 Non-Negotiables to Include in a Contract
A good contract positions your coaching business for growth by creating opportunity and defending against unforeseen threats. Use your contracts to clearly define expectations for members of your coaching team.
How to Hire Coaching Staff
Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.
Modern Profiles in the Craft of Coaching: Kendra Wenzel
Wenzel Coaching is a Portland-based business co-founded by former pro cyclist Kendra Wenzel. Today she coaches athletes at the highest level of the sport and equips her team of coaches to work with a wide range of clients. Find out more about her winning formula and her commitment to growing the sport of cycling.