The Craft of Coaching is Joe Friel’s ultimate guide to becoming a better, more successful, and happier coach.

Coach Joe Friel details what it takes to be a good, happy, and successful coach, then shares how coaches can build the eight most important skills an effective coach must have.

Coaches often focus on methodology over philosophy. Your own path to coaching shapes both, and Joe Friel shows why it matters.

Anyone can make a training plan. But a good coach knows how to plan a season that unlocks an athlete’s true potential. Joe Friel is joined by a full line-up of master coaches in this module that will expand your thinking.

Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.

These Playbooks are free downloads that augment the useful content in The Craft of Coaching with Joe Friel through deeper dives into specific aspects of coaching.

Everyone wins when an athlete feels supported. In Module 5 from The Craft of Coaching, Joe Friel and his hand-picked experts share how to best manage athletes and add service providers to extend your coaching capabilities.

As a coach, helping your athletes achieve their performance potential is an important task, but it’s rarely an easy one. In Module 6 of The Craft of Coaching, Joe Friel, together with several top coaches, share their experience on every aspect of this journey to peak performance.

Every athlete is a study of one, presenting different limitations and strengths. The best coaches are able to identify these differences and adapt their style and strategy to meet the unique needs of every athlete.

Explore the psychological and social side of performance with the help of experts who specialize in sport psychology, mental performance, and athlete development.

Endurance coaching can be as rewarding as it is challenging, yet knowing how best to tackle those testing times can help make the success stories all the sweeter. In this latest module, we lift the lid on some of the minutiae of endurance coaching.

Young athletes need coaches to know more than just skill and execution of sport. Top coaches share what they’ve learned about developing juniors.

Training mistakes are costly for masters athletes. Coaches who are savvy to aging position their clients for a lifetime of performance.

Learn how to help female athletes reach their potential with the latest knowledge from a stellar cast of experts and coaches.

As pro athletes redefine the limits of performance, coaches are continually refining their strategy and leading a collaborative effort.

A panel of endurance sports coaches presents opportunities and threats for the future of coaching.

This client-centered counseling approach enhances your ability to guide your athletes toward improved motivation and commitment.