Author: Ryan Bolton

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Hedcut of Coach Joe Friel - The Craft of Coaching

What Was It Like to Be Coached by Joe Friel?

It can be helpful to consider things from the athlete’s perspective. Ryan Bolton was coached by Joe Friel for the duration of his career as a pro triathlete. He reflects on what made that relationship work and the lessons he took from it in establishing his own coaching business.
The Craft of Coaching with Joe Friel Module 4 The Business of Coaching

4 // The Business of Coaching

Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.
Coach Philip Hatzis coaching an athlete

Different Business Models for Coaching

Joe Friel explores the pros and cons of different options available to coaches, from 1-to-1 coaching to group coaching, both online or face-to-face, as well as online training plans. Consider the quality of the service you deliver, the time investment, what it's worth, and the level of expertise required.

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Coach Philip Hatzis reviews a plan with another Tri Training Harder Coach

Build a Solid Platform for Growth

Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.
Coach Gordo Byrn on a trail in the Grand Canyon

Finding the Value of Your Time

Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.

Marketing Your Coaching Business

Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
FasCat Coaches riding on a gravel road

A Behind-the-Scenes Look at Marketing

Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.
Coach Mike Ricci training athletes

How to Hire Coaching Staff

Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.
Coach Kendra Wenzel consulting with her athlete at Cyclocross world championships

Modern Profiles in the Craft of Coaching: Kendra Wenzel

Wenzel Coaching is a Portland-based business co-founded by former pro cyclist Kendra Wenzel. Today she coaches athletes at the highest level of the sport and equips her team of coaches to work with a wide range of clients. Find out more about her winning formula and her commitment to growing the sport of cycling.

Athlete Profile: Triathlete Leveling Up to Ironman

Mary is in search of building a big aerobic fitness base for ironman-distance racing. Ultimately, she has wants to qualify for Kona and she believes Alan Couzens is the coach who can help her make that dream a reality.