Learn how to confidently communicate with athletes, set clear expectations, and handle even the toughest conversations, with ease and professionalism.
Our online course, “Sales Communication and Client Management,” gives you the tools to build trust, manage delicate conversations about pricing and payments, and deliver a professional client experience for your athletes from the very first call.
You’ll learn how to:
- See how to turn first impressions into lasting relationships by mapping an athlete’s journey, preparing an elevator pitch, and using initial consults with prospective athletes to build trust.
- Discover how to talk about your prices with confidence—frame your value around outcomes, not hours, and update long-term athletes on rate changes without risking relationships.
- Watch how onboarding transforms into retention with welcome packets, program introductions, and boundary-setting that keep athletes engaged and aligned from day one.
- Handle challenging conversations calmly and with clarity, from re-establishing boundaries to ending a coaching relationship respectfully, while preserving professionalism.
- Create great customer service through proactive communication, empathetic listening, and follow-up protocols that turn satisfied athletes into loyal advocates.
Whether you’re a new coach unsure how to price your services or a seasoned pro looking to strengthen client relationships, this course will help you see communication not as a hurdle, but as the foundation of a thriving coaching practice.
How to Enroll
All USA Cycling courses are offered exclusively through USA Cycling’s online learning management system at learn.usacycling.org.
Questions? Contact Suzy Sanchez, Director of DEI and Membership Programs, at ssanchez@usacycling.org.
