Coach Mike Ricci D3 Multisport

Mike Ricci

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Ricci started as a high school swimming coach before founding his own triathlon coaching business, D3 Multisport, in 2001. Since then, Ricci has successfully grown a multi-coach business platform that has served thousands of triathletes.

Over the past 21 years, Ricci’s D3 Multisport has weathered economic recessions, coaching conundrums, failed partnerships, and other setbacks. Mike has leveraged his 30-year passion for triathlon to temper those setbacks into valuable lessons for other coaches and business owners.

Ricci is one of 23 USA Triathlon Level III certified coaches, holds a TrainingPeaks Level II certification, and a Masters in Business Administration. He has worked with Team USA and the national Olympic triathlon team, helped age-group athletes qualify for the Ironman World Championships in Kona, and has coached ITU draft legal triathletes to top 10 performances in national championships. Ricci coached the University of Colorado triathlon team to four consecutive Collegiate National Championships.

The signature red, white, and blue colors of D3 Multisport were inspired by Ricci’s service in the U.S. Marine Corps and the D3 stands for “Desire, Determination, and Discipline.”


FasCat Coaches riding on a gravel road

A Behind-the-Scenes Look at Marketing

Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.

Managing a Coaching Team

Mike Ricci of D3 Multisport started out with a goal of getting to 100 athletes. He quickly realized he was going to need to hire more coaches. He describes the mistakes he made early in his career and how he manages his business now.
Coach Mike Ricci coaching triathletes

Mike Ricci, D3 Multisport

As a business owner, Mike Ricci personally interviews prospective athletes so he can match them with the coach who is best-suited to help them reach their goals.

5 Nonnegotiables to Include in a Contract

A good contract positions your coaching business for growth by creating opportunity and defending against unforeseen threats. Use your contracts to clearly define expectations for members of your coaching team.
Coach Mike Ricci training athletes

How to Hire Coaching Staff

Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.