Ricci started as a high school swimming coach before founding his own triathlon coaching business, D3 Multisport, in 2001. Since then, Ricci has successfully grown a multi-coach business platform that has served thousands of triathletes.
Over the past 21 years, Ricci’s D3 Multisport has weathered economic recessions, coaching conundrums, failed partnerships, and other setbacks. Mike has leveraged his 30-year passion for triathlon to temper those setbacks into valuable lessons for other coaches and business owners.
Ricci is one of 23 USA Triathlon Level III certified coaches, holds a TrainingPeaks Level II certification, and a Masters in Business Administration. He has worked with Team USA and the national Olympic triathlon team, helped age-group athletes qualify for the Ironman World Championships in Kona, and has coached ITU draft legal triathletes to top 10 performances in national championships. Ricci coached the University of Colorado triathlon team to four consecutive Collegiate National Championships.
The signature red, white, and blue colors of D3 Multisport were inspired by Ricci’s service in the U.S. Marine Corps and the D3 stands for “Desire, Determination, and Discipline.”