Coach Frank Overton FasCat Coaching 740x740

Frank Overton

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Overton founded FasCat Coaching in 2002 and has been a full time cycling coach since 2004 and a USA Cycling Level 1 coach since 2006.

He raced as a semi-pro mountain biker before switching to Cat 1 road racing for 10 year where he performed best in time trials.

Overton has worked with national and professional cycling teams since 2006.

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Marketing Your Coaching Business

Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
Racing shot of Frank Overton of FasCat Coaching

Frank Overton, FasCat Coaching

As FasCat Coaching grew, it opened a brick-and-mortar performance center and sold power meters. Once the market was saturated, Frank Overton took his business virtual and set his sights on coaching athletes nationwide.
FasCat Coaches riding on a gravel road

A Behind-the-Scenes Look at Marketing

Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.
Coach Mike Ricci training athletes

How to Hire Coaching Staff

Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.