TrainingPeaks and Fast Talk Laboratories Partner to Offer Free Business of Coaching Courses through TrainingPeaks University

Two free courses show coaches how to start up and scale up their coaching businesses to profitability.

TrainingPeaks Business of Coaching
Courtesy: TrainingPeaks

June 11, 2024 – Boulder, Colorado, USA – TrainingPeaks and Fast Talk Laboratories have partnered to offer two free courses on The Business of Coaching through TrainingPeaks University. Adapted from The Craft of Coaching with Joe Friel, these two online education courses will help coaches to set up and grow their coaching businesses. The two courses are Getting Started with the Business of Coaching and How to Grow Your Coaching Business.

These two courses cover best practices for endurance coaches to build and grow a successful coaching business:

  • Which business model is right for you?
  • The basics for future growth
  • How to hire assistant coaches and staff
  • Pricing and how to determine the value of your time
  • How to scale your business and become profitable
  • Best practices for managing a team of coaches
  • 5 non-negotiables to include in every contract

“This partnership bolsters the business education opportunities through TrainingPeaks University,” said Fast Talk Labs CEO Trevor Connor. “Combining our leading content with the user-friendly online education experience at TrainingPeaks University means this partnership will support more coaches as they seek to build successful businesses.”

“When I started TrainingPeaks nearly 25 years ago with my Dad, Joe Friel, and my good friend Gear Fisher, our goal was to make it easier for coaches to do what they love. Today, our commitment remains to help coaches turn their passion into profit, and a big part of that is continuing education,” said Dirk Friel, TrainingPeaks co-founder and Chief Evangelist. “Bringing in some of the business lessons from The Craft of Coaching into TrainingPeaks University further expands our robust catalogue of educational content, and we’re thrilled to offer these two courses free to all endurance coaches.”

Both courses are now free through TrainingPeaks University. To enroll, sign in or create your TrainingPeaks University account.

About TrainingPeaks

TrainingPeaks provides the complete web, mobile and desktop solution for enabling smart and effective endurance training. Our products include Athlete and Coach Edition, WKO+ desktop software for cutting-edge scientific analysis and planning, and the TrainingPeaks mobile apps for iOS and Android. TrainingPeaks solutions are used by Tour de France teams, IRONMAN® World Champions, Olympians, and age group athletes and coaches around the world to track, analyze and plan their training. Learn more at

About The Craft of Coaching

The Craft of Coaching is Joe Friel’s ultimate guide to becoming a better, more successful, and happier coach. Featuring diverse, expert contributors like Mike Ricci, Dr. Stacy Sims, Dave Schell, Gordo Byrn, Julie Dibens, and many more, The Craft of Coaching covers key topics like coaching masters, working with service providers, female-specific training, athlete-coach communication, and ways to determine pricing and contracts. Learn more at

About Fast Talk Laboratories

Fast Talk Laboratories is a fast-growing training knowledge base for cyclists, triathletes, runners, and coaches. We tap the most engaging experts in sports, sport science, and related fields to share knowledge and experience with our members through comprehensive deep dives, online events, and a dynamic Forum and social community. Our members are part of a vibrant community of science-minded athletes, coaches, and experts who seek to know themselves, to know the science, to understand the why behind the how, and to get more out of endurance sports. Our platform has sprung from the dynamic community of coaches, experts, and athletes of the Fast Talk podcast, originally hosted by VeloNews. We are the home of The Craft of Coaching with Joe Friel and a coaching development and education collaborator of USA Cycling, USA Triathlon, and TrainingPeaks. Fast Talk Labs is based in Boulder, Colorado. Learn more and join for free at

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