The Secret to Retaining Athletes

Over time, client retention comes down to two things: 1) the athlete's longevity in the sport, and 2) the coach's ability to evolve with the athlete over time. Coach Melissa Mantak talks about how coaches can equip athletes to pursue sports over a lifetime and the ever-growing tool box she has relied on to help two very different athletes over decades of training and racing.

“Your ability to grow and change with your athletes is part of the athlete’s longevity.”

– Melissa Mantak

Video Transcript

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