Rob Griffiths

photo of Coach Rob Griffiths at a triathlon race

Rob Griffiths began his performance psychology career with a degree in sport psychology, and promptly began a professional sporting career in squash, competing on the world circuit.

Upon retiring from the game, Griffiths embarked on a career as a senior manager in the leisure industry, working in both the private and public sectors and accumulating masters degrees in applied performance and executive coaching. Among his clients are pharmaceutical giants Merck and Novartis, Historic Royal Palaces (the charity that operates The Tower of London), and Sony Music. Griffiths has also worked with British Triathlon as a facilitator and mentor in their High Performing Coach Programme.

Griffiths’ expertise lies in the design and delivery of high-impact leadership and management programs. In the corporate world, he helps executives understand and meet the increasing challenges and pressure placed upon them, whether they are stepping into a new role or needing support to develop new mental skills and approaches.

For the past 30 years, Griffiths has continued to feed his passion for sport by coaching elite endurance athletes, drawing upon the same skills to help individuals overcome and achieve more at the highest level.


ITU triathletes racing on the bike

How to Harness or Stoke Motivation

Good coaches know how to assess and redirect motivation for the benefit of the athlete. In this case study, Coach Rob Griffiths describes the method he used to help an athlete shift her passion and motivation to make positive changes and avoid burnout.
triathlete intrinsic motivation

Understanding Motivation and How It Affects Performance

Motivation is key to the performance psychology puzzle, dependent on some fundamental human needs. If those needs are not met, an athlete’s passion for sport, their self-esteem, and their motivation will suffer.