The Craft of Coaching

The Craft of Coaching is Joe Friel’s ultimate guide to becoming a better, more successful, and happier coach.

Drawing from his 40-year career as the world’s most trusted cycling and triathlon coach, Friel shares the lessons he learned about athlete performance, the athlete-coach relationship, mastering the business side—and how to make coaching more rewarding.

Follow The Craft of Coaching to accelerate your practice and save decades honing your craft.

Joe Friel’s guide for coaches is available to Coaching Essentials members and FREE to active, licensed USA Cycling Coaches. Please log in or join.

Latest: Page 3

How to Protect Your Time

Managing athletes requires time management skills. Coach Ryan Bolton balances the needs of his pro athletes, age groupers, and a team of coaches. He talks with Joe Friel about his screening process and the groundwork that goes into a positive athlete-coach relationship.

The Secret to Retaining Athletes

Over time, client retention comes down to two things: 1) the athlete's longevity in the sport, and 2) the coach's ability to evolve with the athlete over time. Coach Melissa Mantak talks about how coaches can equip athletes to pursue sports over a lifetime and the ever-growing tool box she has relied on to help two very different athletes over decades of training and racing.
Hedcut of Coach Joe Friel - The Craft of Coaching

What Was It Like to Be Coached by Joe Friel?

It can be helpful to consider things from the athlete’s perspective. Ryan Bolton was coached by Joe Friel for the duration of his career as a pro triathlete. He reflects on what made that relationship work and the lessons he took from it in establishing his own coaching business.

Expanding Your Coaching Services

More coaches are seeking partnerships with outside experts to better meet the needs of their athletes. Find out how these partnerships work best, giving even the "maverick" coach a competitive advantage.

How Adding Services Leads to Maximal Gains

Coach Grant Holicky describes how athletes are impacted by the additional experts and services that coaches make available to them. In his experience, these changes often lead to maximal gains.

A Roadmap for Working with Nutritionists

Coach Ryan Kohler talks with Joe Friel about how to help athletes navigate the misinformation around nutrition by partnering with the right experts. Nutritionists commonly help athletes improve their daily diet, implement a fueling plan in the lead-up to race day, or address more significant lifestyle issues. The team effort is likely to pay off, both in terms of the athlete's performance and the coach's business.

One Team’s Strategy for Dynamic Athlete Services

Forever Endurance provides additional athlete services both by diversifying the coaching talent on their own team and by connecting athletes with experts outside the business. With more ways to deliver individualized training, coaches are well-positioned to reach more athletes.

The Value of Business Services

Many coaches are happy to focus their energy on coaching, not running a business. Some coaches choose to outsource specific tasks like accounting, business management, and marketing. At Forever Endurance, co-owners Cody Moore and Grant Holicky have coaches lean into the services that an MBA and education program can provide.
Coach Philip Hatzis coaching an athlete

Different Business Models for Coaching

Joe Friel explores the pros and cons of different options available to coaches, from 1-to-1 coaching to group coaching, both online or face-to-face, as well as online training plans. Consider the quality of the service you deliver, the time investment, what it's worth, and the level of expertise required.
Coach Philip Hatzis reviews a plan with another Tri Training Harder Coach

Build a Solid Platform for Growth

Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.

Making Money As a Coach

Gordo Byrn used his racing career to build a coaching business. It started as a side gig to cover his racing habit, but, like many coaches, eventually he had to figure out how to turn a profit . . . and fast. Coming from the world of finance, Gordo brings a unique perspective to the business of coaching.