Knowledge Base

The Craft of Coaching

The Craft of Coaching is Joe Friel’s ultimate guide to becoming a better, more successful, and happier coach.

Drawing from his 40-year career as the world’s most trusted cycling and triathlon coach, Friel shares the lessons he learned about athlete performance, the athlete-coach relationship, mastering the business side—and how to make coaching more rewarding.

Follow The Craft of Coaching to accelerate your practice and save decades honing your craft.

Joe Friel’s guide for coaches is available to Unlimited Members and FREE to active, licensed USA Cycling Coaches. Please log in or join.

 

Craft of Coaching Modules

Silhouette of a person running along a ridge at dusk, overlaid with data points and vital stats.

14 // The Future of Endurance Coaching

The emergence of big data and new tech has already introduced significant changes to endurance sport in recent years, and it’s clear that these changes will only accelerate in the years ahead. Throughout this series, Joe Friel has collaborated with dozens of master coaches, sport psychologists, researchers, and pro athletes to bring to light the […]

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Elite athlete Skye Moench running during a triathlon

13 // Coaching Elite Athletes

As pro athletes redefine the limits of performance, coaches are continually refining their strategy and leading a collaborative effort.

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The Craft of Coaching Module 12: Coaching Female Athletes

12 // Coaching Female Athletes

Learn how to help female athletes reach their potential with the latest knowledge from a stellar cast of experts and coaches.

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The Craft of Coaching Module 11: Coaching Masters Athletes - Dede Griesbauer professional triathlete on a triathlon time trial bike

11 // Coaching Masters Athletes

Training mistakes are costly for masters athletes. Coaches who are savvy to aging position their clients for a lifetime of performance.

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photo of junior cycling team riding together

10 // Coaching Junior Athletes

Young athletes need coaches to know more than just skill and execution of sport. Top coaches share what they’ve learned about developing juniors.

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photo of swimmers talking on the pool deck

9 // Coaching Endurance Athletes

Endurance coaching can be as rewarding as it is challenging, yet knowing how best to tackle those testing times can help make the success stories all the sweeter. In this latest module, we lift the lid on some of the minutiae of endurance coaching.

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photo of coach and athlete on a training ride.

6 // Managing Athlete Performance

As a coach, helping your athletes achieve their performance potential is an important task, but it’s rarely an easy one. In Module 6 of The Craft of Coaching, Joe Friel, together with several top coaches, share their experience on every aspect of this journey to peak performance.

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photo of a coach and cyclist

4 // The Business of Coaching

Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.

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photo of time trialist with team car following

3 // Mapping a Season of Training

Anyone can make a training plan. But a good coach knows how to plan a season that unlocks an athlete’s true potential. Joe Friel is joined by a full line-up of master coaches in this module that will expand your thinking.

photo of USA Cycling coach and athlete at MTB world championships

2 // The How and Why of Coaching

Coaches often focus on methodology over philosophy. Your own path to coaching shapes both, and Joe Friel shows why it matters.

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photo of coach and road cyclist

1 // Building a Foundation for Success in Coaching

Coach Joe Friel details what it takes to be a good, happy, and successful coach, then shares how coaches can build the eight most important skills an effective coach must have.

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