FTL The Craft of Coaching Content

Over his long tenure at CTS, Jim Rutberg has seen the coaching profession evolve amid an ever-growing industry. He identifies best practices for coaches, individually and collectively.

Mike Norton leaned into his love of crunching numbers and applying science to differentiate his coaching services and offer more value for athletes.

Expect the emergence of artificial intelligence and new tech to accelerate potential for the business and execution of coaching.

Supporting performance at the highest level will cost you time and money. Coach Joe Friel shares a balanced approach to the high-stakes game of working with pro athletes.

Today’s coaches enjoy a greater demand for services and steeper competition for clients. Choose a direction for your business and be patient in getting there.

Coach Scott Saifer discusses what it takes to work with athletes who might lack ability or motivation, or both.

By coaching athletes of all levels and aspirations, Christine Schirtzinger has learned how to build a better business—and be a better coach.

Joe Friel explores the pros and cons of different options available to coaches, both online or face-to-face. Consider the quality of the service you deliver, the time investment, what it’s worth, and the level of expertise required.

Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.

When and why did you start a coaching business?  I started the business in 2010 while at university. Initially, I was all set to go into the Army. However, Tri Training Harder took over. A couple of friends and I set up the business to get some work experience as we needed a summer internship while […]

Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.

As a business owner, Mike Ricci personally interviews prospective athletes so he can match them with the coach who is best-suited to help them reach their goals.

Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.